How to Know if your Website is Mobile-Friendly

The first thought of anyone running a website should be your users. Regardless of where you are on a search engine results page, your priority should be the people consuming your content, the rest will follow.

Ask yourself: how are my users consuming my content? The growing trend is that users are on desktops less and less, opting instead for the more practical solution – a mobile device. Mobile phones and tablets are now the go-to device when surfing the web. In the UK, desktop PC sales have now fallen for eight consecutive quarters - the longest decline in the history of the industry, while Google announced in 2015 that web searches on mobile had overtaken those on the desktop, a statistic which has continued into this year.

Now, ask yourself: Is my website mobile-friendly? This question may seem simple and you may answer with a resounding ‘Yes.’ However, how sure are you? You may have tried your website on your device and it was fine, but can you say that this is true for every mobile device? How can you know if your website is mobile friendly? We use three simple tools which don’t involve purchasing several devices and monotonously testing your website for hours.

Google Chrome Developer Tools

The easiest method is to go onto your website through Google Chrome, right click anywhere on the page and select ‘inspect.’

Chrome developer tools

Once the website coding page has opened, you’ll be able to see a small devices tab on the top left of the page. Click on this and your page will change into an altered view, displaying what your website looks like on a mobile device. From there, you will see a drop-down menu where you can select a variety of different devices. This gives great insight into how responsive your website is, showing you what your users see when they visit your website from a different device.

Chrome Mobile View

This is not however, the most accurate judge of website usability. The tool does provide a good overview of how your website performs nonetheless and is still a useful tool when it comes to mobile optimisation of your website.

 

Google Mobile-Friendly Test

This is a hugely useful tool provided by those nice people at Google. A simple search will bring you onto the test page, where you will see a URL box. Simply enter the URL of your (or a competitor’s) website and hit the ‘run test’ button.

Google Mobile Friendly Test.png

Once the test has completed, which doesn’t usually take longer than a couple of minutes, you’ll hopefully see a page stating that your website is completely mobile-friendly. If not, the Google Mobile-Friendly Test gives you pointers on what needs to be improved.

The common problems with websites are;

  • Content wider than screen; making mobile users scroll side-ways through your website.
  • Links too close together; my tubby fingers always press the wrong link.
  • Inappropriate font sizes; desktop text is usually too small when viewed on a mobile device. Text should increase in size to optimise for a smaller screen.

 

These problems are simple enough to resolve, and once they are complete your website will be hugely improved in terms of user-friendliness.

Overall, this test is very useful. After a matter of minutes, the Google test will show you the big problems in the mobile optimisation of your website. However, this test only shows you the more general problems, it doesn’t go into the finer details which, if you are expecting high traffic to your mobile website, are vital.

 

Google Webmaster Tools

If you want to take a more detailed approach to your mobile website, Google Webmaster Tools provides exactly that. Once you have inputted your website’s URL, you can gather several stats, all with the usability of your website in mind. You can even gather information on the details of the traffic to your website, the internal and external links and much, much more.

For now, though, focusing on mobile optimisation, Google Webmaster Tools gives you a detailed breakdown of issues that users have faced over the past week on your website. Following on from that, you can then view the exact issues on your website and how to resolve them.

 

After identifying the problems with your website, fixing them could take a matter of minutes, or could require a complete redesign. Regardless, this is an undertaking worth the workload. Once you have an optimised website, the maintenance of keeping it that way is much less arduous. The benefits of having a mobile-friendly website speaks for itself. On-top of the user statistics, Google now also rank mobile-friendly websites higher on a search results page, so the benefits can also be found in SEO.

Struggling with mobile optimisation? All of our website are mobile friendly. Get in touch today for a quote.

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chris

Created by, Chris 

 

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