10 Ways To Increase Traffic To Your Website

Having a website is a perfect way to gaining more clients and promoting your services online. However, getting people to your website can be difficult. Here are our top tips on how to increase traffic to your website.

1. Social Media Accounts

Social Media is a great way to reach new audiences and often users can be introduced to your company through these channels.On every social media account make sure you include your website address in your profile. This way if users visit your social pages they can easily access your website for more information. 

2. Email Campaigns

Sending out email campaigns to your current and potential clients is a great way to encourage users to visits certain aspects of your website. Include great call-to-actions such as 'Visit our website now', 'learn more on our website', 'Look at our new offers online' on your email campaigns. Great call-to-actions that direct users to your website can really help to boost email conversion rates.

3. New, fresh and exciting content

If your website stays the same, users that know about your services don't have any reason to keep returning to your website. Adding fresh and interesting content will encourage users to visit your website more often. A few ideas of how to create new content on your website:

- Home Page Design: Update the design of your website regularly. This may be adding new a slider image, seasonal offers, highlighting new products/services. If you're an eCommerce website you may showcase the products you want to up-sell at different times of the year. 

- Blog: Create new blog articles you think your audience would love to read.

- Latest News Section: Showcase what your company has been up to recently.

- Portfolio/Case Studies: Promote the new work you're doing by keeping your portfolio up-to-date with your latest projects.

- Video Integration: Feature engaging videos on your website that relate to topics surrounding your services.

4. Print Marketing

Print Marketing is still one of the most effective ways to promote your business and services. On every piece of print marketing material you create make sure you include your web address. This includes all of your business stationery too such as letterheads and business cards. The more places you can advertise your website address the better. If you're doing a tailored campaign, it's a good idea to promote a specific page of your website. For instance, if you offer a lot of services but you are trying to promote a specific service through a leaflet add the URL of the landing page on your website that relates to this, for example wwww.mybusiness.co.uk/bedroom-furniture 

 5. Responsive Website Design

It's no secret that people access and use the internet through their mobile and tablet devices. Ensuring your website has responsive design and is optimised for all screen sizes is crucial. If your website is responsive it will help to increase traffic to your website from mobile devices. Read our blog post on new statistics showing the domination of mobile internet usage for more information.

6. Search Engine Optimisation (SEO)

When creating a website, you should think about search engines and what keywords your customers are likely to be searching to learn more about your services. From this you should try to optimise your website for these keywords. Doing this will help your website show up in search results specific to your business and industry. SEO involves many things ranging from technical aspects of your website to the type of content that is on your website.

7. Refer clients to your website

If a client asks you a specific question it is sometimes a great idea to refer them to a particular page on your website. This could include your online portfolio, a specific service page or a specific blog post you have created on a topic they have inquired about. 

8. Social Media Posts

Being active on social media is a great way to increase the number of visits your website receives. Creating engaging posts that link back to your website can gain you a lot of new opportunities to reach different audiences that will view your website.

9. Email Footer

Tailor your company email footer to include your website address. You could even design a graphic that promotes a particular aspect of your website that users can click on. An email footer is a common place to promote your website and can help people to access your website. 

10. A Great & Logical Domain Name

Having a great domain name is essential. Your domain name should be easy to remember and ideally include your business name. This makes it easier for users to remember and therefore the will likely be able to access and find your website easily. Try to avoid long domain names or domain names that include acronyms.

 

If you'd like to discuss website development further, we'd love to chat with you. Call us on 0114 266 9000 or email us at info@dscreative.co.uk today. 

alice

Created by, Alice

 

 

 

 

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