7 Tips on How To Keep Your Website Engaging

We’ve all visited websites that don’t keep us interested. If a site doesn’t contain the information we’re looking for or doesn’t give us a good visual impression we’re more than likely to click the back button. This blog post will help you prevent users from leaving your website and keep them engaged.

When creating your website, you need to keep your users in mind and try to think how to keep them interested. If someone visits your site, this is usually because they have a specific goal in mind- your job is to make the process of achieving that goal as easy as possible.

Below are 7 top tips when it comes to making your user’s experience easy and hassle free.

1. Know Your Audience

You can’t tailor your site to the customers you want if you don’t know who they are. Knowing who your audience is lets you create content that’s interesting to them. You want to make users feel like your website was made just for them.

2. Keep Things Consistent

Consistent design makes it easier for your visitors to understand how your website works and will allow them to concentrate on your content instead of trying to figure out how to navigate your site. If content changes throughout the site un-necessarily, users will get lost and decide to leave your site.

3. Use Standard Design

Standard doesn’t mean boring. Look at websites that offer the same services you do. If you base your design around those ideas, visitors are more likely to feel familiar with your site as it will resemble websites similar in your field that they’ve likely visited too.

4. Categorise Your Content

If you have lots of content, categorising it and using strong headlines and titles to separate it will make it easier for your customers to find the information they’re looking for. Readers love lists, so using clear headings and informative summaries will make it easier for users to navigate your site.

5. Avoid Useless Information

A massive turn off for users is complicated language or useless advertisements. People prefer easy-to-understand language that they can easily navigate. If you use overly complex language or have too many ads you’re likely to lose credibility.  

6. Keep It Relevant

Any additional content besides text, such as graphics, advertisements or additional links must be relevant. If not your users are likely to get bored because they can’t find the content they’re looking for. Keep advertisements and imagery to a sensible level, and only use them if they relate to your site.

7. Display Information Clearly

Users love easy to find information. Be concise, clearly displaying what each section is about and display how to find further information if users want to. The quicker a user is able to orientate themselves with your site, the more likely they are to search deeper into your content.

On every website project we like to give content recommnedations that will meet your business goals. For more tailored website content tips for your business contact us now!



Created by, Nadia