Your company in their pocket: Why you need a mobile friendly website

Having a website that is responsive (or mobile friendly) is a no brainer.


Because let’s face it, times have changed. No longer do users research companies at a desk. Customers view your website on the go, whilst commuting to work and maybe even whilst on the toilet!

The point is, we live in a digital world where the mobile device has become an extended limb.

When a website works well on a mobile device, you are essentially putting your business into your customers’ pockets. You and your services can be reached any place and any time.

But just because your website is mobile friendly does this actually convert into more sales? In one word, yes. Yes it will.

Mobile friendly websites are vital to business success.



The top 7 reasons why you need to have a mobile friendly site...

1. Mobile device usage is overtaking desktop use

It’s no secret that we are a generation obsessed with technology. There is a need to be connected all of the time.

And because of this, mobile usage is increasing rapidly. So much so that earlier this year it actually surpassed desktop internet usage with 80% of customers using the internet on their smartphone (Mequoda).

Never has it been more important to have a mobile friendly website. If you don’t, you are potentially missing out on 80% customers that have a smartphone. Can you really afford that risk?


2. Improved user experience

When your customers are happy, your sales will rise.

According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. Compare that to this statistic from a Google survey: 48% of users said that if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. Ouch.

The speed of a mobile site is also significant. Keynote found that users expect a mobile webpage to be responsive within 3 seconds. More than 16% of users will click straight off your website if a page loads too slowly (Visual).

Whether or not your mobile site works has serious effects to the overall user experience and the way customers view your brand.

Essentially, have a poor mobile website and you’ll end up with less customers.

But get it right and your customer base, sales and brand reputation will grow.




3. Google ranks mobile friendly sites higher than non-mobile friendly sites

Google absolutely loves mobile friendly websites. In fact, it loves them so much that having one increases your ranking within Google’s searches on mobile devices.

As of April 21st 2015, Google updated its top secret algorithm to process factors like responsive design, mobile readability and page loading time on mobile devices to determine a website’s search ranking.

We all know how important it is to get a higher position in the search engine results with 61% of global Internet users researching products online (Interconnected World). So anything you can do to bump up your ranking position on Google is essential.


4. Mobile Beats Desktop Shopping Activity

More and more people now shop online via a smartphone or tablet. According to the Guardian, 52% visits to online retail websites were from mobile devices and 36% purchases were made from them.

Vcloud say that 69% of consumers worldwide between 18 and 39 use mobile devices to research products before they buy, and 44% use tablets.

And to top it all off, Keynote found that a mobile friendly site makes 2 of 3 users more likely to buy a company’s product or service.

So essentially, having a mobile friendly website increases your sales. But to really take advantage of this, having a mobile friendly eCommerce website will let customers buy your products and services within a few clicks.



5. Call to action

Having a mobile friendly website gives you access to mobile-specific features such as mapping and the click-to-call button. Within one click, customers can ring you or find your premises. This is vital because it makes it easy for customers to get in contact with you.

The mapping feature is even more important. Customers now find websites through location-aware technology that connects users to relevant businesses within a close geographic proximity. 

These two features can really boost the number of customers who get in contact with you.


6. Higher Connectivity

Almost 1 billion users around the world regularly access the internet on their mobile device each day (Mobile Industry Review). Having a mobile website makes it easier for these users to find your services and most importantly increases the potential for your business to gain more custom.

Mobile sites also provide you with a higher volume of traffic to your site. Going on a website from a laptop or a desktop PC is pretty limiting as they can only be used in a few places. On the other hand, mobile devices can be used any place and any time. The higher level of connectivity that a mobile website creates will most likely lead opens up the potential for more visits to your website, meaning higher sales.


7. Competitive Advantage 

Surprisingly, there’s still a huge amount of websites that don’t adopt responsive website design, despite the endless benefits of it.

Having a mobile friendly website still gives you an edge over your competitors. And who doesn’t love that?

A few points to end on

It is pretty obvious that mobile websites are essential to any and every business. The use of the mobile device is already overtaking desktop usage and is set to exceed it even further.

This year, Google even changed their algorithm to account for mobile friendly websites in the process which determines a website’s ranking position.

Having a mobile website has shown to have positive effects to the way a customer views your brand as well as the likeliness of customers buying your products or services.

But all in all, ignore the mobile device craze and you are setting yourself up for failure.

So what are you going to do about it?



Created by, Alice