What to Include in your Web Design Brief

Once you have decided to take the plunge and get your own website, the next step is to give the web provider an idea as to what you want from your new website. This should be as detailed as possible, to make the next steps as seamless as possible. So, let’s run through everything you should include in your website design brief.

About Your Company

This is where you tell your website provider everything they need to know about the business itself.


  • The products/services you provide
  • The size of your company. A big company with larger traffic potential will have greatly different requirements to a small to mid-sized company
  • If your company is international. If so which countries do you operate in?


Details on your company will give the developers and designers a good idea of what you need from a website, and how it should look.


The Old Website

For most companies, this website will not be their first. Usually, businesses want to improve on what they have as their old website is now dated.

First, provide your web developers with the URL (web address) of your old website and then you should detail:

  • What you like about the old website (If anything)
  • What you dislike about the website (i.e. does the website use old colour-schemes, does it have an out-dated design etc.)
  • How much traffic does your website receive currently
  • What percent of this traffic is on a mobile-device, regardless of your answer here, every website you have built for you should always be mobile-friendly
  • What countries are your visitors from
  • Who is responsible for updating/maintaining the website


Your old website will give your website provider insight into not only what you want from your new website, but the type of content and customer you’re targeting.


The New Website

Now we get to the meat of your brief. Here is what a web developer wants to know about your new website:

  • Outline the aims of the website (Are you looking to increase; traffic, product awareness, sales?)
  • Who is the target audience for this website and what are the demographics? (Age, social class, income levels, location etc.)
  • Your company guidelines (Logo, brand colours etc. these should all be provided as a separate document in vector form ideally, i.e. .eps, .pdf or .psd)
  • What domain name do you want? E.g. www.mybusiness.co.uk
  • What pages does your website need? (E.g. Home, about us, services, contact us etc.)
  • What features do you want on your website? (Social media integration, security packages, blog, analytics, Google Ads, live chat, photography etc.)
  • Any accessibility requirements (I.e. Do you have many users who are deaf, blind, have learning difficulties etc.)


This is the most important information, this will be where the quote for your website will come from based on the features you want.

Carracks Temporary Macbook Mock Up


The budget you have will not usually affect the final quote you receive. However, providing your budget will allow your website providers the ability to tailor your requests into something you can afford.

Provide them with:

  • Your budget for design and development
  • Your budget for ongoing support and maintenance


Extra Info

To add even more detail to your brief, you could provide your web developers with other information they may find useful.

  • Examples of websites you like
  • List of competitor’s websites
  • What your timescale is – most websites take at least 4 weeks to design and develop so be prepared for that.
  • Do you have someone that will provide ongoing maintenance to the website or do you need that from your website provider?


Ultimately, your web developers are working for you, so any information you miss out can be added later, but you provide a website brief so you can receive the most accurate quote possible, beyond that you and your web developer will work closely together to get the finished product you want.

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Created by, Chris