How to Implement a Successful Online Marketing Strategy

We live in an online digital world. The average teen spends nine hours a day on social platforms like Facebook and Twitter. The average person checks their phone 85 times a day – that equates to 23 days a year. Undoubtedly, the society we live in today is unrecognisable to the one the last generation grew up in. This means that marketing should be unrecognisable too, because of course, marketing must be in touch with the people. So how do we adapt? In this blog, I will cover how to build a solid digital marketing strategy and how to go ahead and implement it.

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How to build an Online Presence

 

With Google saying they have tracked just the 4 billion store visits from online ads (Pick up your jaw), using complex data from users who opt into ‘Location History tracking’ on their phones, we ask the question: how do we tap into this lucrative market? I am going to answer this question and show you how to position yourself digitally to capitalise on these statistics.

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Planning a Social Media Strategy

The key component of a business’ success both nationally and globally is reliant on social media. Sure, you’ve got a solid website, solid posters and business cards, even a solid television advertising campaign, but quite simply, none of these marketing techniques have anywhere close to the advertising potential of social media.

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