data analysis
5 Ways to Track Print Marketing Campaigns

The basis of any marketing campaign is the results. You need concrete evidence to be able to state how successful your campaign has been. You could have a pretty design, great offers, good focus group responses, but if the campaign falls flat and you don’t see a return on your investment, the campaign has failed. The ability to analyse and analyse and over-analyse online marketing is a highly valuable resource; you can break down data into the finest details, finding precisely which demographics responded to your marketing campaigns. What about print marketing?  Is there a way to track print marketing campaigns? Well, yes there is – in fact there are many ways.

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How to Get Repeat Traffic to Your Website

Beyond the actual maintenance and technical issues, running a website has three major challenges; getting people to go to your website, getting people to stay on your website, and getting people to return to your website.

Repeat traffic is massively valuable. If a user has visited your website and enjoyed the experience so much they have returned, it proves that you are doing the right things. This is gold dust. Returning users are massively more likely to purchase from you, share your content, and engage on comment sections. The question remains though, how do you get people to come back to your website? Read on to find out.

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5 Simple Ways to Improve your SEO

Having your voice heard amongst the noise of the saturated online world is a difficult task. To do this search engine optimisation (SEO) is key. The basic principle of SEO is to get you higher on the results of a search engine. Doing this requires patience, attention to detail and a lot of research. Here are 5 of the most important factors to get you higher on that result page.

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How to Implement a Successful Online Marketing Strategy

We live in an online digital world. The average teen spends nine hours a day on social platforms like Facebook and Twitter. The average person checks their phone 85 times a day – that equates to 23 days a year. Undoubtedly, the society we live in today is unrecognisable to the one the last generation grew up in. This means that marketing should be unrecognisable too, because of course, marketing must be in touch with the people. So how do we adapt? In this blog, I will cover how to build a solid digital marketing strategy and how to go ahead and implement it.

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