5 Simple Ways to Improve your SEO

Having your voice heard amongst the noise of the saturated online world is a difficult task. To do this search engine optimisation (SEO) is key. The basic principle of SEO is to get you higher on the results of a search engine. Doing this requires patience, attention to detail and a lot of research. Here are 5 of the most important factors to get you higher on that result page.

1. Highly Relevant, High Quality Content

The obvious way to improve your SEO rank is to publish content that will get people’s attention. If your content is interesting or entertaining you will get clicks. Of course, your content must be relevant to what your company does and it helps if you have a consistent output of content, so your customers don’t forget about you!


2. Simple Site!

Your website is the hub of your activity. If a customer is looking for you they will first look for your website. This means that your website must be well structured so your customers have a good experience on there. If you need help with this, we have talented web developers that can offer you support.

 

Brodale Website


3. Mobile Friendly

Having a website that is optimised for mobile is as important as having a desktop website. In fact, Google are now looking for websites that are mobile friendly and are boosting them up the search results page. Back in September 2015 mobile web usage stood at 44% with the desktop alternative of 56%, but for the first time, in October 2016 people browsing the web on their phones overtook those on a desktop, with 51% for mobile users, and 49% for desktop, this pattern has continued with more and more people opting to use their phone over their desktop computer. So, Google are doing you a favour in giving you the kick to go mobile.

All our websites are optimised for mobile browsing


4. Metadata/Image Titles

This is a little more technical, but nothing too difficult. In a nut-shell, search engines like Google, scour the web to look for keywords, but these keywords don’t just exist in the actual content of your posts, but also on the images and the actual coding of your website itself. Firstly, lets focus on the images; the bots that Google use to search for keywords cannot recognise images, instead they see a wall of data. To help them along you can insert tags within the code of your images, giving a basic description of what the image is. Bonus points for including keywords relating to your business. Now metadata is the same principle but applied slightly differently. Rather than images, metadata can be used to provide a basic description of everything on each page of your website. Again, this is a great way of shouting to Google that your website is relevant to what the person is searching for. Make sure your descriptions match the content though, as Google can also dish out punishments for unrelated content.

 

web developer code


5. External Linking

Keywords are not the only thing getting you higher on a Google search. What you should always remember is that by putting you on the first page of a search result the search engine is endorsing your business and your website, saying that you are trustworthy. To determine your trustworthiness, Google looks for external links to your website; how many do you have? How trustworthy are they? For instance, if your website has a blog (Which it should), getting your content on other similar content sharing websites is a great way to boost your SEO ranking. Look for magazine websites or customer websites that you think are relevant to you and get your content on them with a link back to your website.

 

Improving your SEO rank is difficult and takes time and practise. But the value you earn from it is huge, the first link on a Google search result gets 33% of the traffic, the first page of the search results get 71% of the clicks compared to just 5.59% for pages two and three. The customer base on page one of that search result is massive, the evidence for the value of the SEO market is the number of field experts charging a premium to optimise your website, but for now follow the steps that I have laid out and you’ll be off to a great start.

 

If you’d like to chat about your SEO strategy and how it can be improved, please email us at info@dscreative.co.uk or call us on 0114 226 9000.

 

 

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chris

Created by, Chris 

 

 

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