Online Marketing
Digital Marketing or Print Marketing - Which is more effective?

Have you heard? All the world is online now, anything printed is out of fashion and ineffective. If you don’t have an online presence your brand will slip away like the stories we tell our children about Blockbusters and Woolworths.

Digital Marketing is the present and future of brand awareness and promotion. Print marketing is now a dinosaur, and no longer relevant is today’s fast-moving immediate world.

Of course, this is nonsense. However, some would have you believe that print marketing efforts are now a dying medium and you should focus solely on your digital efforts.

Digital marketing is all forms of marketing that occur online, this can be social media, building a website, email marketing, or any other online activity with the aim of promoting a brand. Print marketing meanwhile, is the promotion of a brand that is done offline. Think flyers, posters, business cards, or any other printed marketing materials.

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data analysis
5 Ways to Track Print Marketing Campaigns

The basis of any marketing campaign is the results. You need concrete evidence to be able to state how successful your campaign has been. You could have a pretty design, great offers, good focus group responses, but if the campaign falls flat and you don’t see a return on your investment, the campaign has failed. The ability to analyse and analyse and over-analyse online marketing is a highly valuable resource; you can break down data into the finest details, finding precisely which demographics responded to your marketing campaigns. What about print marketing?  Is there a way to track print marketing campaigns? Well, yes there is – in fact there are many ways.

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How to Get Repeat Traffic to Your Website

Beyond the actual maintenance and technical issues, running a website has three major challenges; getting people to go to your website, getting people to stay on your website, and getting people to return to your website.

Repeat traffic is massively valuable. If a user has visited your website and enjoyed the experience so much they have returned, it proves that you are doing the right things. This is gold dust. Returning users are massively more likely to purchase from you, share your content, and engage on comment sections. The question remains though, how do you get people to come back to your website? Read on to find out.

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5 Simple Ways to Improve your SEO

Having your voice heard amongst the noise of the saturated online world is a difficult task. To do this search engine optimisation (SEO) is key. The basic principle of SEO is to get you higher on the results of a search engine. Doing this requires patience, attention to detail and a lot of research. Here are 5 of the most important factors to get you higher on that result page.

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