5 Top Design Tips For Brochures

Brochures are a key factor when it comes to displaying your business and services, especially to new clients. They convey a level of professionalism and dedication that impresses new clients and gains trust with old ones.

It’s important to have a brochure at hand when you’re looking to gain customers and explaining who you are and what you do. Having a printed version of your businesses services means people have a physical copy to refer to whenever they need information if they’re unable to find the required knowledge online. This is why it’s important to keep the design engaging and easy to read.

Our Top 5 Tips For Brochure Design

1. Keep It Simple

Simple doesn’t necessarily mean boring. It means keeping all your content in a neat, concise way so that it’s easy to read and understand. Try not to use too much text or too many images. If you overcrowd your design it becomes messy and people are more likely to think it’s unprofessional. Lots of text/images can also make it seem you’ve tried too hard to impress by trying to shove as much content in as possible. 

In terms of your text this should be simple too, particularly avoiding jargon or industry terms. For most companies their customers probably won't be familiar with complex terms - keep things easy with plain English.

2. Avoid Unnecessary Usage of Colours

Whilst making your brochure colourful and engaging is great, it’s easy to go too overboard with the design. When using colours, try to use them in a way that helps the reader navigate the content e.g. colour coding services or sections. If you have a specific colour palette for your brand or logo, use the same colours to keep your identity consistent.


3. Only Use High Quality Imagery

Whilst images and photos aren’t necessary to make your design engaging, if you have images that relate to your services it’s good to use them to give readers a visual representation of the information you’re displaying. However, don’t go and use random images that don’t relate to your content or services and don’t use images that are low in quality. Keeping a high standard of professionalism means avoiding pixelated or poor quality printed graphics.

4. Keep Design Consistent

Design is always best consistent. This doesn’t necessarily mean using the same layout on every single page as this would make your brochure boring. Instead keep an identity throughout your brochure. This means using the same font styles for text, using the correct colours and shapes for your branding and distributing text and images in a way that continues to engage the reader.

Brochure for Grow Sheffield

5. Categorise Your Content

Since a brochure contains printed information, it’s best to make sure readers are able to refer to some point of navigation, especially if your brochure has lots of pages and sections. This is usually where a content page comes in. A content page means readers can quickly identify where information is in your brochure and helps them navigate it without having to read through the entire thing to find a certain piece of information.


If you'd like to discuss graphic design further, we'd love to chat with you. Call us on 0114 266 9000 or email us at info@dscreative.co.uk today. 


Created by, Nadia