data analysis
5 Ways to Track Print Marketing Campaigns

The basis of any marketing campaign is the results. You need concrete evidence to be able to state how successful your campaign has been. You could have a pretty design, great offers, good focus group responses, but if the campaign falls flat and you don’t see a return on your investment, the campaign has failed. The ability to analyse and analyse and over-analyse online marketing is a highly valuable resource; you can break down data into the finest details, finding precisely which demographics responded to your marketing campaigns. What about print marketing?  Is there a way to track print marketing campaigns? Well, yes there is – in fact there are many ways.

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