Why are Brochures Still So Effective?

Despite what some believe, print marketing is not going away. These tried and tested methods have stood the test of time and can still be highly effective even in today’s impatient online world. Brochures are a vital print marketing tool, that can prove to be just as effective as any marketing device. It is worth asking then, why? Why are brochures still effective when a customer can simply research a company themselves online? We have previously discussed this topic in relation to business cards which you can read here. For now, let’s find out why you should use brochures.

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Best Google Fonts

You’re writing a blog, publishing a press release, posting an infographic on how to use your products, or you’re sending a brief to a client. You have designed everything to the finest detail. What font have you used? Have you even thought about font? It can be easy to forget after you have designed all the graphics and the layout of your piece, but font is a very important aspect of your design. It provides the finishing touch, while also reinforcing your brand if you decide to use a consistent font across all your work. Let’s look at our picks for the best Google Fonts.

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How to Know if your Website is Mobile-Friendly

The first thought of anyone running a website should be your users. Regardless of where you are on a search engine results page, your priority should be the people consuming your content, the rest will follow.

Ask yourself: how are my users consuming my content? The growing trend is that users are on desktops less and less, opting instead for the more practical solution – a mobile device. Mobile phones and tablets are now the go-to device when surfing the web. In the UK, desktop PC sales have now fallen for eight consecutive quarters - the longest decline in the history of the industry, while Google announced in 2015 that web searches on mobile had overtaken those on the desktop, a statistic which has continued into this year.

Now, ask yourself: Is my website mobile-friendly? This question may seem simple and you may answer with a resounding ‘Yes.’ However, how sure are you? You may have tried your website on your device and it was fine, but can you say that this is true for every mobile device? How can you know if your website is mobile friendly? We use three simple tools which don’t involve purchasing several devices and monotonously testing your website for hours.

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