Ecommerce Engagement Features

These are the two most important questions to ask about your ecommerce website: How many users visit your website and how many sales/conversions your website gains. If your conversion rate between website visitors to visitors who purchase is low, you may want to rethink the effectiveness of your website.

Today we’re sharing some features and tips to increase engagement on an ecommerce website.

 Top 8 Ecommerce Features To Engage Users

1. Customer Reviews
Enabling users to leave reviews on products they purchase creates credibility. Users like to purchase products they can trust and reviews are a great way to do this.

2. Product Recommendations
Once a user lands on a product page, why not recommend similar products to them? Doing so will help you to upsell other products and will also encourage users to stay on your website for longer.


product suggestions

3. Cart abandonment emails
Many customers will add products to a shopping cart but won’t complete the cart process. If a potential customer adds products to a cart, they more than likely have some desire to purchase the goods. When a user abandons a cart, there is software which will email the customer. Companies choose to do this in different ways. Here are some ideas:

- Reminder: Email saying ‘Did you forget something?’ with details of the items in a cart and call-to-actions encouraging the user to ‘Buy now’

- Offer: Some companies offer discount codes or special incentives (free delivery) to entice the user to purchase the goods they added to their basket


4. User Stock Notifications
Lots of ecommerce websites include stock notifications on product pages. For example, there may be a ‘in stock’ or ‘low stock’ tag attached to certain products. Some websites even show real-time notifications such as ‘only 8 left in stock’. Showing stock information, can drive sales due to the fear of missing out on desired products.


5. Delivery Information
Highlighting delivery information can inform users of deadlines using a real-time countdown. For example, ‘order in 50 mins for next day delivery.’ Companies like Amazon do this to encourage users to quickly order products to qualify for great delivery options.


amazon delivery


6. Customer Image Gallery
Websites, such as the fashion company Oasis, enable their customers to upload images of them using/wearing the products they have purchased. This provides the company with a bank of images (other than the main product images) and is a great way to further promote the products to other customers.


oasis customer photos


7. 'Watching' Notifications
Some ecommerce websites have watching notifications on product pages. For example, ‘8 other people are viewing this product’ or ’50 people have viewed this product in the last 12 hours.’ Examples of websites that use this are Very and Ebay. The psychology behind this feature is to evoke urgency and competition to entice customers to buy products before others do.


very watch notifications

8. Newsletter Sign Up
Promoting your newsletter is a great way to gain customer data which can be used to promote your products throughout the year. Many websites offer a discount code when a user signs up to the newsletter.


Use In Caution: Overusing some of these features may be too invasive and have the opposite effect by annoying your customers. This is the last thing you want to do. Carefully think about which features you think would work on your website and how often these features should be used.


These features will help to engage users and hopefully help convert users into customers. However, they don’t work miracles; if your website design, navigation and overall user experience is poor to begin with they won’t have the desired effect. 


If you’d like to chat about your ecommerce website and how it can be improved, please email us at or call us on 0114 266 9000.



Created by, Alice