Online Marketing
Digital Marketing or Print Marketing - Which is more effective?

Have you heard? All the world is online now, anything printed is out of fashion and ineffective. If you don’t have an online presence your brand will slip away like the stories we tell our children about Blockbusters and Woolworths.

Digital Marketing is the present and future of brand awareness and promotion. Print marketing is now a dinosaur, and no longer relevant is today’s fast-moving immediate world.

Of course, this is nonsense. However, some would have you believe that print marketing efforts are now a dying medium and you should focus solely on your digital efforts.

Digital marketing is all forms of marketing that occur online, this can be social media, building a website, email marketing, or any other online activity with the aim of promoting a brand. Print marketing meanwhile, is the promotion of a brand that is done offline. Think flyers, posters, business cards, or any other printed marketing materials.

Read more
7 Top Local SEO Tips for 2019

When optimising your website for search engines, you can be forgiven for expanding your sights too early and forgetting the most important place to be top of the table – in your own city. When you first start with SEO, you immediately think about the global reach of search engines and become too focused on the big picture, missing out on ranking locally. With that in mind, I’m going to break down the top tips for local SEO so you can implement right away and get your website on the right track. 

Read more
25 of the Best Contact Us Pages

The ‘Contact Us’ page is a staple of all websites. There is the home page, the about us page, services and of course, the contact us page. The fact that this page has become so engrained in our understandings of the layouts of websites, they are now becoming, well, a little stale. The contact us page can be so much more than a simple wall of text with contact information, and in this digital age there are many websites that have subverted expectations and been bold with the design of their contact us page. Check them out below, and if you are a web designer, you may even find some inspiration.

Read more
What to Include in your Web Design Brief

Once you have decided to take the plunge and get your own website, the next step is to give the web provider an idea as to what you want from your new website. This should be as detailed as possible, to make the next steps as seamless as possible. So, let’s run through everything you should include in your website design brief.

Read more